What is registerable as a trademark in the UK?
A UK Trademark must be distinctive for the goods and services it covers. It must be able to differentiate your goods and services from those of other businesses.
Many brand identifiers can be registered, including:
- Personal or business names
- Numbers / letters, or a combination of numbers and letters
- Forms of packaging
Trademarks will not be registrable if:
- They are not distinctive.
- They describe the goods and/or services they cover.
- They have become generic for the goods and/or services they cover e.g. ASPIRIN.
- They are purely laudatory.
- They could be considered deceptive.
- The mark is, or is likely to become, the common shape of the goods.
- They are considered offensive or against the law, e.g. promoting illegal drugs.
- They contain specially protected symbols such as the Olympic symbols.
- There are any objections from owners of identical or confusingly similar trademarks for identical or similar goods and/or services.
- Owners of well-known marks successfully object to your application, even if their mark covers different goods and/or services.
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